I just noticed the ER-301 getting some significant screen time (more than the Frap Tools module being demonstrated in the first half at least!) here.
…so aside from the Instagrams hashtag phenomena, seems you’re also getting some significant passive advertising elsewhere in the modular world @odevices
Edit: actually I was researching Frap Tools modular mixer CGM and the manufacturers video description features a ER-101/102 combo and every user photo I subsequently saw had some Orthagonal Devices combo! Must be some kind of subliminal design kinship!