Possibly. Either way, while there might be a small chance Schneiders can import the products for less than you would individually, this typically requires larger quantities of the product. This, I recall, was one of the main reasons OD stopped selling direct to retail. He just couldn’t keep up with the demand.
On the one hand he has to assemble and support the products. However, he is also still very much developing the 301. In order to keep up with retail demand, his time would be too consumed with keeping up, and development suffers.
So what we have here is a happy medium with a few pro’s that are of the most benefit to the product itself, and admittedly a few cons to the consumers. Not perfect but better than the alternatives.