In my opinion, it is an easy user install. No soldering or special tools (well I recommend a popsicle stick).
No. I expect the cost to be at least 3 or 4 times the cost of the AM3352-SOM. This is not my decision. The cost of the more powerful processor and the more complicated board design is multiples higher. Take for example, the cost of just the CPU. If you look up the AM3352 (a Cortex-A8, the current CPU) on Mouser. You see it is more than $10 each when you buy at least 100:
To make this worth it we would want at least a dual-core Cortex-A15 like this AM5728. According to Mouser it costs $60 each.
Yes. Olimex has officially stated that they will not release another board with the same pin out as the AM3352-SOM. They have started working on another SOM standard which they are calling SOM24:
This means that at the very least I have to design an adapter board for whatever new SOM that I end up choosing (which might not be from Olimex). So, in the end, I will probably be the reseller because the adapter board will be a custom design.
This is not correct. The 37EUR price listed in large font is the price for a quantity of one.